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Most Indian founders do not have a branding problem — they have a "nobody can describe what we do" problem. Fifty-four days of positioning, messaging, media relations and crisis preparation, built for a market with national press, twenty regional-language ecosystems and no patience for jargon.
Written for founders who have to do their own PR before they can afford anyone else's.
Good product, no coverage. Pitches go unanswered and you are not sure whether the problem is the story, the list or the timing.
A tiered media map of the outlets that actually cover your category, a give-first outreach plan, and a press kit a reporter can file from.
Every conversation slides to discounting because nothing else about you is distinctive enough to argue with.
A perceptual map, an owned open space, and a positioning statement framed on value that a competitor could not honestly copy.
No plan for the day something goes wrong — just an instinct to stay quiet and hope it passes.
Severity tiers, a pre-assigned response team, holding statements drafted in advance, and a recovery trajectory built on accountability.
English-only messaging that lands in Bengaluru and disappears everywhere else.
Transcreated messaging and a regional media plan across India's vernacular press, not translated copy.
Fourteen modules, three lessons each through the fundamentals, then a deeper run through advanced positioning and global brand work.
Built for founders who need decision-ready tools, not passive reading.
One per lesson, and they save your work — the Brand Architecture Decision Engine, Messaging Framework Builder, Journalist Relationship CRM, Crisis Response Console and PR ROI Measurement Engine among them.
Boilerplate, founder bios, fact sheet and a fill-in press release, so a journalist can write an accurate story without chasing you for basics.
National, trade and regional-language outlets mapped by tier, with story angles per outlet and India-appropriate embargo and exclusivity norms.
Trademark Act 1999 considerations when you name and mark a brand, and the ASCI Code where your claims and endorsements have to stand up.
A metric set weighted to message pull-through and quality of coverage, with attribution realistic for your stage rather than borrowed from a listed company.
Come back when you launch, when you raise, and on the day something goes wrong. The crisis module is worth more the second time you read it.
Real lessons from the course. Each one opens by telling you exactly what you will have finished by the end of it.
You will leave with a chosen architecture model, a positioning statement a competitor could not honestly copy, a free trademark knockout search done against the real IP India database, and a rupee figure for what a rebrand would cost you…
You will leave with your brand positioned on five voice sliders with a written reason for each landing point, a do/don't bank that turns flat corporate copy into copy that sounds like you, a deliberate decision about English, Hinglish, and…
You will leave with a tiered map of the real Indian outlets that matter to a startup, an understanding of how a single story travels from a wire to a regional daily, a media-list template you can fill in tonight, and a documented lawful…
You will leave able to structure, headline, lead, and quote a press release that a busy Indian journalist understands in seconds and that survives being cut to any length — and you will have a complete, worked sample release in front of…
You will leave with a ranked register of the crises your specific business can suffer, a named crisis team with an escalation tree, a bank of pre-drafted holding statements, a one-page Crisis Response Plan you can hand to anyone at 2am,…
You will leave with a scored shortlist of the awards actually worth your time, a clear method for telling a credible award from a pay-to-play logo, and a worked awards pipeline you can run for the next twelve months without ever scrambling…
You will leave able to name the leading vernacular outlet in every major language market, explain why regional pickup carries more trust than a metro English hit, build a regional media map you can actually pitch from, and source your…
You will leave with a defensible language-prioritisation table for your market, a transcreation discipline that survives contact with a native speaker, and one brand message worked across three languages as a reusable artifact — so your…
Eight capabilities the course is built to leave you with.
Why it matters: Build a defensible positioning strategy — a perceptual map of your category, an owned open space, and a positioning statement no competitor could honestly copy, framed on value rather than price for India's value-conscious market.
Why it matters: Construct a messaging house — a core brand idea, three to four supporting message pillars with proof points, and audience-specific variants that stay consistent across every channel and language.
Why it matters: Write a visual identity brief that briefs designers well — logo, colour, and typography direction with India-specific legibility and vernacular-script considerations, plus trademark-registrability checks (verify current class and status on the IP India portal or with a qualified IP professional).
Why it matters: Assemble a complete, journalist-ready press kit — boilerplate, founder bios, fact sheet, high-res assets, and a fill-in press release — that lets a reporter write an accurate story without chasing you.
Why it matters: Develop a targeted media list and outreach plan across national, regional-language, and trade press, with give-first relationship steps, story angles per outlet, and India-appropriate embargo etiquette.
Why it matters: Run a founder thought-leadership system across speaking, op-eds, podcasts, and LinkedIn — a timely-thesis-plus-evidence pitch method and a sustainable publishing cadence that makes you a source journalists quote.
Why it matters: Operate a crisis response protocol — severity tiers, a pre-assigned response team, holding-statement templates, and a recovery trajectory that rebuilds trust through accountability, action, and third-party validation.
Why it matters: Institute a brand and PR measurement cadence — a metric set that weights meaning over vanity (message pull-through and quality-weighted coverage over AVE), realistic attribution for your stage, and a monthly-to-quarterly review rhythm.
Indicative market rates for the work this course teaches you to do in-house. Ranges vary by city, agency and scope — treat them as a comparison, not a quote.
What founders pay for this, piece by piece
Price is inclusive. No GST is charged.
Fifty-four days from "we do a few things" to a defensible position, a media list that answers, and a plan for the day it goes wrong.
1 year access · 54 lessons · 54 interactive tools · 3-day refund