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Most early Indian marketing budgets die the same way: spend before product-market fit, a target CAC copied from a blog post, and five channels running thin. Sixty days to a channel mix that matches your margin, a content engine that keeps paying, and numbers you can actually trust.
For founders who are spending on marketing and cannot yet tell what is working.
Running Meta and Google because everyone does, with a target CAC borrowed from someone else's startup and no idea if it fits your margin.
A target CAC derived from your own contribution margin, a paid-readiness gate, and channel-level ROAS you can defend.
A blog nobody reads and a site that loads badly on a 4G phone in a Tier 2 city.
Pillar-and-cluster topic architecture with on-page and technical SEO tuned for Indian search behaviour and real network conditions.
A persona written in a meeting from assumptions about who probably buys.
An ICP and three to five personas built from real interviews, mapping language, payment behaviour (UPI/COD) and family-influenced decisions.
Three tools reporting three different numbers, and UTMs nobody agreed on.
GA4 and Tag Manager on a consistent UTM convention and an event plan, reporting blended CAC and LTV:CAC honestly.
Twelve modules of five lessons each, from strategy and ICP through to analytics, automation and growth experiments.
Built for founders who need decision-ready tools, not passive reading.
One per lesson, saving your work — the Marketing Strategy Canvas, Growth Motion Selector, CAC and LTV models, channel scorecards and analytics planners among them.
WhatsApp, Instagram, YouTube, Google and LinkedIn scored on persona-fit and unit-economics-fit, rather than budget spread thinly across all of them.
Target CAC derived from contribution margin and LTV, a paid-readiness gate, and channel-level ROAS — so you know when not to spend as well as when to.
Welcome, cart recovery, post-purchase and re-engagement flows with RFM segmentation and lead scoring, built for how Indian customers actually reply.
GA4 and Tag Manager, one UTM convention, an event-tracking plan, and a dashboard reporting blended CAC and LTV:CAC rather than vanity reach.
A year to work through it at the pace your budget allows, and to come back when you add a channel or a marketer.
Real lessons from the course. Each one opens by telling you exactly what you will have finished by the end of it.
Marketing Strategy Development for India The 30-second version: Strategy is not a list of channels. It is a written argument that connects who you serve → what value you promise → how a stranger becomes a paying customer → what that…
Indian Digital Landscape Overview The 30-second version: India is not one digital market — it's a set of very different platforms, languages, and behaviours stacked on top of a mobile-first, trust-gated, increasingly vernacular population…
SEO Strategy & Audit for India The 30-second version: SEO is the compounding organic engine — it captures Google's near-total share of Indian search at zero marginal cost per click, but it takes 6–12+ months to pay off, which is exactly…
Social Media Strategy for India The 30-second version: This opens the social module by zooming out from the individual platform deep-dives (Lessons 9-10) to the system across them. The mistake is treating social as "post things and chase…
Performance Marketing Strategy The 30-second version: This opens the paid module — and the most important thing about paid is when not to use it. Performance marketing pours fuel on a fire; if you don't have product-market fit and known…
Influencer Marketing Strategy The 30-second version: This opens the influencer module. Influencer marketing is borrowed trust — a creator's audience trusts them, and that trust transfers to you (which matters doubly in trust-gated India,…
Analytics Infrastructure Setup The 30-second version: This opens the analytics module — and it's the foundation everything you've built has quietly depended on. Every "measure it" instruction in this course (CAC, ROAS, conversions, channel…
Growth Framework & Mindset The 30-second version: This opens the final module — and reframes everything you've learned as a growth engine. Growth combines marketing, product, and engineering into rapid, cross-functional experimentation on…
Eight capabilities the course is built to leave you with.
Why it matters: Build a research-backed ICP and 3–5 buyer personas grounded in real Indian customer interviews (WhatsApp/voice-led), mapping language preference, payment behaviour (UPI/COD), family-influenced decisions, and category trust signals — so targeting is evidence-based, not assumed.
Why it matters: Design a channel strategy that matches each channel to your persona and motion (D2C vs B2B), scored on persona-fit and unit-economics-fit, with an India-first mix (WhatsApp, Instagram, YouTube, Google, LinkedIn) rather than spreading budget thinly across all of them.
Why it matters: Stand up a compounding content and SEO engine — pillar/cluster topic architecture, on-page and technical SEO tuned for Indian search behaviour and mobile/network conditions, vernacular opportunity, and a create-once-distribute-everywhere workflow that turns each asset into multi-format reach.
Why it matters: Model paid acquisition economics rigorously — target CAC derived from contribution margin and LTV (aim 3:1 LTV:CAC), channel-level ROAS, a paid-readiness gate (PMF + tracking + guardrails), and a scale/hold/kill discipline — so spend is judged on blended reality, not platform-reported numbers.
Why it matters: Operate a lifecycle system across email and WhatsApp — welcome, cart recovery, post-purchase, and re-engagement flows, RFM segmentation, and lead nurturing with scored sales handoff — built on explicit opt-in and consent, with DPDP-aware data handling and clear unsubscribe/opt-out honoured throughout.
Why it matters: Run an influencer and partnership ROI model with per-creator/affiliate tracking (unique codes, UTMs), true cost-and-CAC measurement against benchmarks, honest attribution (tracked floor vs untracked influence), and a scale/keep/cut roster decision — with mandatory ASCI disclosure on all paid collaborations.
Why it matters: Build a marketing analytics dashboard on a trustworthy foundation (GA4 + Tag Manager, consistent UTM conventions, an event-tracking plan), covering blended CAC, LTV:CAC, channel ROI, and attribution read against blended reality plus incrementality tests — with consent management and DPDP-aware privacy built in from the start.
Why it matters: Establish a marketing operating cadence and team structure — stage-appropriate org design and hiring, documented SOPs and a campaign playbook, a weekly/monthly/quarterly reporting rhythm, and an ICE-prioritised experiment loop — so marketing scales as a repeatable system rather than founder-dependent heroics.
Indicative market rates for the work this course teaches you to do in-house. Ranges vary by city, agency and scope — treat them as a comparison, not a quote.
What founders pay for this, piece by piece
Price is inclusive. No GST is charged.
Numbers such as the 3:1 LTV:CAC ratio are illustrative/directional planning anchors, not guarantees — validate against your own data. For DPDP, ASCI, and any consent/data-handling obligations, verify the current position on the official portal / with a qualified professional before relying on it.
Sixty days from scattered spend to a channel mix, a content engine and a dashboard that agree with each other.
1 year access · 60 lessons · 60 interactive tools · 3-day refund