Brand & PR Template Library
The 15 working documents that ship with P11 Branding & PR Mastery — fill-in canvases, checklists, briefs and logs for brand strategy, media relations, crisis communication and awards.
These are not slide decks about branding. Each one is an artefact you fill in and use: a canvas with fields, a checklist with a verdict column, a form someone signs, a log you keep during an incident. They are written for Indian founders specifically — the naming checklist runs the 22 scheduled languages of the Eighth Schedule and the trade mark knockout search, the crisis bank separates the notification duties that are in force from the one that has not commenced yet, and the creator brief covers the disclosure rules a brand is actually held to here.
Each template is served by a gated route that re-checks your P11 access when you click it. Access ends if a purchase is refunded.
Every file carries a print stylesheet with A4 page setup, so the browser print dialog gives you a clean document, not a screenshot of a web page.
Each one is a single self-contained file — no external fonts, scripts or stylesheets — and reflows to phone width.
Included with P11 Branding & PR Mastery
The titles below are the complete list — nothing is hidden from this page. The files themselves are part of the course. If you own P11, a link opens the template straight away. If you do not, you will be asked to sign in and purchase.
All 15 templates, and what each one is for
Listed in the order the course reaches them across its 54 days.
Brand Strategy Foundation
Kapferer's six-facet Brand Identity Prism as a fillable canvas, with a six-component positioning formula and a check for facets that contradict each other.
Who it is for: Founders who have a logo but cannot yet say in one sentence what the brand stands for.
Open template (P11 required)Brand Strategy Foundation
A row per language across the 22 scheduled languages of the Eighth Schedule, plus script rendering, handle availability and a trade mark knockout section under the Trade Marks Act, 1999.
Who it is for: Anyone about to commit to a name, a domain or packaging before a national launch.
Open template (P11 required)Brand Strategy Foundation
One page per rival: stated positioning against perceived positioning, verbatim voice evidence, proof points, media footprint, and the one claim you can honestly make that they cannot.
Who it is for: Founders whose differentiation is still an assertion rather than a finding.
Open template (P11 required)Visual Identity System
The full ten-section guidelines document as fillable fields — colour values, type scale, logo clear space, WCAG contrast ratios, and fonts that actually cover Indic scripts.
Who it is for: Founders briefing a designer, an agency or a first marketing hire.
Open template (P11 required)Messaging House
Day 8Brand Voice and Messaging
Roof, pillars and proof points, with an audience matrix for customer, investor, candidate and journalist — and a rule that a pillar with no verifiable evidence is a wish, not a message.
Who it is for: Teams where three people describe the company three different ways.
Open template (P11 required)Story Consent & Permissions Form
Days 9, 42Brand Voice and Messaging
A signable form for publishing a customer's story, face or voice: scope by channel, the third-party permissions this form does not cover, and a withdrawal policy you can actually keep.
Who it is for: Anyone collecting testimonials, case studies or customer video.
Open template (P11 required)Media Relations Fundamentals
A working journalist list segmented on four axes, with deadline patterns, relationship stages, list hygiene, and a regional festival calendar you time announcements around.
Who it is for: Founders who have been pitching outlets instead of named people.
Open template (P11 required)Media Relations Fundamentals
The media-kit checklist plus the one-page fact sheet a journalist on deadline copies from — boilerplates at 50, 100 and 200 words, and what you will and will not confirm on the record.
Who it is for: Any company that has been asked "can you send me your press kit?" and had nothing ready.
Open template (P11 required)Press Release Mastery
The inverted-pyramid release with AP style notes, a headline workshop, embargo mechanics, lakh-and-crore numbering guidance, and a pre-send fact check signed off by name.
Who it is for: A first announcement that has to read as though it came from a comms team.
Open template (P11 required)Media Pitch Email Bank
Day 11Media Relations Fundamentals
Six copy-ready pitches — launch, funding, expert commentary, follow-up, data story and correction — with a tracker, send-timing rules and what an exclusive actually commits you to.
Who it is for: Founders whose pitches are going unanswered and who do not know which part is wrong.
Open template (P11 required)Crisis Communication
The RACE four-phase response checklist, a crisis typology with a pre-agreed owner per risk, a three-tier escalation tree with explicit triggers, and a quarterly rehearsal log.
Who it is for: Peacetime. A plan first written during a crisis is not a plan.
Open template (P11 required)Holding Statement Bank & Crisis Log
Days 16, 17Crisis Communication
Six pre-drafted holding statements, a contemporaneous crisis log, and a notification clock that separates CERT-In's in-force six-hour rule from the DPDP breach duty that has not yet commenced.
Who it is for: The founder who will have to publish something true within the first hour.
Open template (P11 required)Social & PR Playbook
Day 22Social Media PR
Post skeletons for LinkedIn, X, Instagram, WhatsApp and Shorts, with content pillars, a weekly calendar, rules of engagement, and the vanity metric to ignore on each platform.
Who it is for: Teams posting consistently but without a system behind it.
Open template (P11 required)Disclosure-Compliant Influencer Brief
Days 23, 33, 52Social Media PR
A creator brief where disclosure is the default path: the material-connection trigger, ASCI labels in the post's own language, CCPA claim rules, and the section 393 withholding position on gifts.
Who it is for: Anyone paying, gifting, seeding or hosting creators — barter included.
Open template (P11 required)Award Application Master Template
Days 25, 26Awards and Recognition
An eligibility gate before any writing, eight sections with word budgets, a metrics evidence table because juries check, and a reuse matrix across applications.
Who it is for: Founders about to spend a month on awards they were never eligible for.
Open template (P11 required)
A note on the legal ones
Several of these templates touch law — the consent form, the crisis notification clock, the influencer disclosure brief, the trade mark section of the naming checklist. Each carries its own disclaimer, and it means what it says: they are educational starting points for your own counsel to adapt, not legal advice, and not a substitute for checking the in-force position on the day you rely on it. Where a provision has been enacted but has not yet commenced, the templates say so rather than telling you that you are already bound by it.